Smartphones More Popular Than Sex? – Are You Taking Advantage of Mobile...
Did you know, in a recent survey, a third of the people questioned were more willing to give up sex for a week than give up their mobile phone, and two thirds sleep with their smartphone next to them?...
View ArticleNet Promoter Score – A B2B Inbound Marketing Lead Generation Hidden Gem?
Many B2B marketers may not be aware that they have an inbound marketing and lead generation diamond just waiting to shine. And the tool to polish this little gem could be Net Promoter Score. Read more
View ArticleWhen Marketers Go Wrong By Assuming They’re Right
Kathryn Schulz's fantastic and humorous TED presentation about “the wrongness of always being right” gave me insight into why it’s often a struggle to establish an intellectually honest marketing...
View ArticleWhat a Game Show Host Can Teach Marketers About the Perils of Big Data
In our efforts to create results-based, performance-driven marketing organizations, we rely on logic and reason to guide our decisions. What we often overlook is how fallible our sense of reason can...
View ArticleThe Traits of a Modern Marketer
Depending on what you read, the modern marketer should either be a scientist or an improv comedian. Both comedians and scientists need to assimilate disparate cues, signals and data quickly and...
View ArticleWhere B2B Marketing Is Going: 5 Top Takeaways from #BMA14
Richard Hill and Tony Mohr traveled to the Business Marketing Association’s (BMA) annual conference in Chicago, to explore “where B2B’s going.” Seventy nine speakers and three days of great (non-stop!)...
View Article14 Quotable Quotes from #MPB2B
850 B2B marketers descended upon Boston to attend MarketingProfs’ 2014 B2B Marketing Forum and discover what some of the best speakers in marketing had to say about “marketing for what comes next.”...
View Article
